Local rapper Nooky fronts Aus Government’s bespoke First Nations ‘Turn Up Respect’ campaign

December 4, 2024 9:51

As part of the Australian Government’s ‘Stop It At The Start’ campaign, Carbon Creative has launched new creative featuring ‘We Are Warriors’ founder, rapper, and producer, Nooky, to combat online disrespect.

The bespoke First Nations campaign encourages Indigenous peoples to ‘Turn Up Respect’ and silence the influence of powerful, new social media creators that are targeting young people and fuelling disrespect towards women and girls.

The ‘Stop It At The Start’ campaign aims to prevent gender-based violence by encouraging adults to reflect on their attitudes and asks them to have conversations about respect with younger people – especially teenagers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Australian Government Carbon Creative First Nations First Nations Peoples Indigenous Indigenous communities Jasmine Craciun Nooky Stop It At The Start Turn Up Respect