Loco Love appoints Compass Studio to align purpose, positioning and PR
Loco Love has appointed Compass Studio to enhance its PR and strategic communications as it enters a new growth phase. The partnership aims to strengthen the brand’s narrative and visibility while emphasizing its commitment to quality and conscious sourcing.
The announcement:
PR and strategic communications agency Compass Studio has been appointed by premium chocolate brand Loco Love to support its next phase of growth, strengthening brand narrative, visibility and deepening its storytelling across earned media channels.
As Loco Love continues to scale and reach new audiences, the partnership is focused on articulating the deeper story behind the Byron Bay-based brand. The collaboration will spotlight Loco Love’s commitment to quality ingredients, conscious sourcing and positive impact.
Co-Founder and Co-Director of Compass Studio Natalie Dean-Weymark says the collaboration reflects a shared ambition to shape how conscious brands show up in-market. “Loco Love has built a powerful connection with its audience through product, purpose and personality. This partnership is about elevating that story and ensuring it resonates with new audiences in meaningful ways.”
The partnership will translate Loco Love’s values into a clear, compelling narrative that can be communicated consistently across media, retail and cultural touchpoints.
Emica Penklis, Founder of Loco Love, adds: “At Loco Love, every chocolate we create is rooted in care; for the farmers who grow our cacao, for the environment, and for the people who enjoy it. Partnering with Compass Studio means our story of conscious indulgence can reach more hearts and minds, showing that everyday luxury and purpose can go hand in hand.”
Compass will support Loco Love through a strategic PR approach designed to clarify the brand’s narrative, align messaging and build visibility across key moments in culture and media. The partnership draws on Compass’ strength in insight-led storytelling and earned-first campaigns, combined with Loco Love’s distinctive brand world and loyal community.
The work responds to growing consumer demand for products that align with personal values. Shoppers are increasingly seeking brands that deliver on both quality and purpose, creating an opportunity for Loco Love to further define its role at the intersection of indulgence, ethics and sustainability.
