QBE and Sydney Swans celebrate 40‑year partnership
QBE Insurance is celebrating its 40-year partnership with the Sydney Swans, marking one of the longest-running sponsorships in Australian sport history. The anniversary will be recognized throughout the 2026 AFL and AFLW seasons with various fan experiences and initiatives.
The announcement:
This year, QBE Insurance is proud to celebrate 40 years of partnership with the Sydney Swans, marking one of the longest-running sponsorships in Australian sport history. Established in 1986, the partnership has since grown to support the Swans’ AFL and AFLW teams.
A significant milestone in this partnership came in 2010, with the launch of the QBE Sydney Swans Academy, which plays a critical role in identifying and developing talent across New South Wales. Graduates of the program include current AFL Captain Callum Mills and Vice-Captain Isaac Heeney, as well as AFLW players Holly Cooper, Imogen Brown and Amelia Martin.
