Total TV holds centre stage in Aussie homes with 41 hours of monthly viewing: VOZ Total TV viewing report

OzTAM's H2 2025 VOZ Total TV Viewing Report reveals that Australians watch over 41 hours per month of broadcast TV and BVOD, with a combined monthly reach of 87.2%. The report highlights the stability and relevance of Australia's Total TV market amidst global broadcast declines.

The announcement:

OzTAM has released the H2 2025 edition of its VOZ Total TV Viewing Report confirming Australians continue to watch more than 41 hours per month across broadcast TV and BVOD viewing. The data underscores the strength and scale of the Total TV market in the second half of last year, with BVOD continuing to grow and deliver incremental reach across key demographics.

At a time when many global markets are experiencing broadcast declines, Australia’s combined broadcast and BVOD ecosystem remains both stable and relevant, reaching 87.2% of Australians each month – representing 24.1 million people. The findings reinforce Total TV’s sustained scale and relevance in a changing viewing landscape.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.