Total TV holds centre stage in Aussie homes with 41 hours of monthly viewing: VOZ Total TV viewing report
OzTAM's H2 2025 VOZ Total TV Viewing Report reveals that Australians watch over 41 hours per month of broadcast TV and BVOD, with a combined monthly reach of 87.2%. The report highlights the stability and relevance of Australia's Total TV market amidst global broadcast declines.
The announcement:
OzTAM has released the H2 2025 edition of its VOZ Total TV Viewing Report confirming Australians continue to watch more than 41 hours per month across broadcast TV and BVOD viewing. The data underscores the strength and scale of the Total TV market in the second half of last year, with BVOD continuing to grow and deliver incremental reach across key demographics.
At a time when many global markets are experiencing broadcast declines, Australia’s combined broadcast and BVOD ecosystem remains both stable and relevant, reaching 87.2% of Australians each month – representing 24.1 million people. The findings reinforce Total TV’s sustained scale and relevance in a changing viewing landscape.
The report, based on the VOZ Total TV currency database, covers viewing from 29 June to 27 December 2025 and relevant full-year results. It provides a national, de-duplicated summary of free-to-air broadcast TV and BVOD across devices, audiences, and genres, analysing the billions of minutes viewed across Total TV. It is distinct from OzTAM’s Streamscape report, which incorporates subscription video-on-demand (SVOD) and other streaming services.
Karen Halligan, Chief Executive Officer of OzTAM, said: “The VOZ H2 data confirms a consistently strong Total TV market, with BVOD continuing to deliver significant incremental reach, particularly for audiences aged under 55. The TV set remains firmly at the centre of broadcaster viewing, even as behaviour evolves across screens, a pattern we also saw reflected in our Q4 2025 Streamscape report.
“The VOZ Total TV Viewing Report distils the macro trends that matter most. By continuing to share these insights, we ensure the industry has a clear, independent view of cross-platform consumption to support confident decision-making.”
As Australia’s official Total TV measurement standard, VOZ supports consistent planning, trading and reporting across the media industry. In addition to currency delivery, OzTAM publishes regular market analyses, including the bi-annual VOZ Total TV Viewing Report, providing the industry with ongoing access to robust, cross-platform insights.
VOZ combines panel measurement from more than 20,000 viewers in 8,300 OzTAM and Regional TAM homes with census-level BVOD data from more than 16 million connected devices each month. It delivers robust, de-duplicated, cross-platform audience measurement across ABC, Seven, Nine, 10, SBS, their regional affiliates and their BVOD services.
The report is available via the VOZ website. For more information, contact info@oztam.com.au.
