Out of Home full year results for 2025
The Out of Home industry reported an 11.43% rise in net media revenue for 2025, reaching $1,449.5 million, with strong growth across all categories and Digital Out of Home increasing its share to 76.6% of total revenue.
The announcement:
The Out of Home (OOH) industry has announced full year net media revenue results including the category breakdowns for 2025.
The industry saw a total increase of 11.43% in net media revenue.
As previously reported, net media revenue for 2025 increased to $1,449.5 million, up from an adjusted figure of $1,300.8 million in 2024, across the following categories:
CATEGORY FIGURES 2025
Roadside Billboards (over and under 25 squares metres) $591.5M
Roadside Other (street furniture, bus/tram externals, small format) $321.8M
Transport (including airports) $222.2M
Retail, Lifestyle and Other $314.1M
CATEGORY FIGURES 2024
Roadside Billboards (over and under 25 squares metres) $536.2M
Roadside Other (street furniture, bus/tram externals, small format) $295.8M
Transport (including airports) $172.5M
Retail, Lifestyle and Other $296.4M
Revenue from Digital Out of Home (DOOH) in 2025 accounted for 76.6% of total net revenue, up from the recorded figure of 74.9% in 2024.
Outdoor Media Association
