Logos ‘a lottery’ for Senate candidates as branding debuts on ballot paper
The debut of party logos on the Senate Ballot Papers could see parties which have put time and thought into the design pick up votes ahead of more basic efforts.
With logos appearing appearing on the Senate ballot paper for the first time, a leading designer said that most parties had not done enough to drive awareness of their logos ahead of polling day.
Hans Hulsbosch – founder of Hulsbosch design which has created logos for some of Australia’s biggest brands including Qantas and Woolworths – said many parties had missed a major opportunity to market themselves right at the moment voters were making their decision.
“The first question is: are they really of value?,” Hulsbosch told Mumbrella.
I follow politics so might be more across the main characters than other voters, but I would have thought most people could identify the man on the AMEP logo as Ricky Muir. He seems to have a pretty good reputation in the community for being fair and voting in the interests of his constituents, which was unexpected when he was first elected. So I would have thought that association was actually great for AMEP, and therefore the logo was brilliant. Not that I’ll be voting for them of course!
How about a giant red turd as the logo for the ALP and a blue one for the LNP.
People for sure would recognise that from the shit they have been dishing out for ages!