‘Long form video content in a way that they’ve never had it before’: Spotify moves into live concert films
Spotify has expanded its business model once more, releasing the first-ever live music concert film on its platform.
Billions Club: Live with The Weeknd is a 48-minute document of a show hosted by Spotify last month in an airplane hangar at Santa Monica airport, in order to celebrate the success of Canadian artist The Weeknd on its platform.
To date, 25 of the artist’s songs have surpassed a billion streams on the platform; he also boasts the most-listened-to song on Spotify, with Blinding Lights racking up a whopping 4.6 billion listens.