Grimace and the Hamburglar go for a cheeky Macca’s run in new campaign via DDB Sydney
The Hamburglar, Birdie, Grimace, and the Office Big Mac have reunited for a cheeky Macca’s run, in a new campaign via DDB Sydney, to promote a new group bundle from the fast food restaurant.
Building on the brand’s summer platform – ‘Macca’s Run?’ – the campaign leans into the inevitable summer moment of a Macca’s run with mates, bringing the feel-good vibes to launch its new ‘Squad Down Under Bundle for 4’ – comprising of two McOz burgers, two classic burgers, four Vegemite shaker fries, and four drinks.
Plus, each order gets a free bucket hat to celebrate summer.
It features the four iconic McDonaldland characters getting together, mirroring the behaviour of regular Aussie mates, set to the iconic Run DMC track ‘It’s Like That’.
“There’s so much love and nostalgia out there for the OG McDonaldland characters,” Amanda Nakad, marketing director at Macca’s, explained.
“This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat – what’s not to love?”
Matt Chandler, chief creative officer at DDB Sydney, added: “We had a lot of fun making this, with a pretty awesome squad of people who brought it all to life. And who knew Grimace could hoop?!”
The campaign will run until February 11 across TV, online video, social, and in-restaurant comms.
Credits:
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Division Global
Post-Production: The Editors
Music Supervision: Anton Trailer
Audio Production: Massive Music
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They’ve pulled Mayor McCheese from the 70s but no Ronald?