McDonald’s Australia unveils summer campaign, via DDB Group Sydney and OMD

McDonald’s Australia is entering summer with a fresh campaign that celebrates the Aussie tradition of the Macca’s run, via OMD and DDB Group Sydney.

Rolling out in two phases, the integrated platform leverages a full-scale marketing and media strategy.

Phase one began with a series of teasers featuring the legendary question on social media feeds, screens, streets, beaches and more. Additionally, adventure and food influencer, Tom Sharpe, amongst other influencers, joined in on the campaign’s launch, going live on their social media to bring their followers along for a Macca’s run.