Longings into belongings in latest Freedom Furniture ad

Tim Burrowes

June 2, 2009 8:33

Freedom Furniture has unveiled a TV and press campaign created by M&C Saatchi featuring a woman so overcome with her longing for the brand she’s left with her nose pressed against the glass of the store.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

re: turn on 3 Jun 09

While the sound design isn’t particularly well synced, its a subtly clever means of turning “listeners” into “watchers”. Like many audiences of my generation, multi-tasking while the TV is on makes it harder for advertisers to grab attention. I’ll watch a program, cooking or working on a laptop during the ad breaks. A sound like this would entice me to look up.

Now I’ve gotta figure out a way to put fart noises into our next production.

I’m a sucker for the simple elegance of a well blocked, single, static shot TVC. This and the “…may not be a tomorrow” Freedom ads have a consistent aesthetic that should encourage brand association.

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