Longview appoints RCJ as media agency
The RCJ team
Longview has appointed RCJ as its media agency partner after a competitive pitch, aiming to enhance its equity release platform, HomeFlex.
The partnership focuses on brand strategy and performance media execution to support LongVvew’s growth.
The announcement:
LongView, one of Australia’s leading independent investment and wealth management firms, has appointed RCJ as its media agency partner following a competitive pitch.
The appointment comes as LongView continues to accelerate growth of its equity release platform, HomeFlex, and will see RCJ lead brand and creative strategy alongside performance and brand media execution.
Carlos Correa, Chief Executive Officer at RCJ, said the partnership is built on strategic alignment and a shared focus on outcomes.
“Our pitch demonstrated our full funnel marketing capability and how our expertise can unlock sustainable growth for HomeFlex. It is a compelling proposition in the market, and we are excited to be working with the LongView team.” said Correa.
Co-Founder and Executive Chairman at LongView, Evan Thornley, said RCJ stood out for their understanding of both the platform and the broader business.
“RCJ demonstrated a clear grasp of the HomeFlex value proposition and has impressed us with their short and long-term growth strategy,” Thornley said. “We are looking forward to working with RCJ to enhance LongView’s media presence.”
Dim Nedanovski, Managing Partner at RCJ’s Digital arm, LeapFrogger, said the partnership was already delivering results. He noted that since taking over the management of LongView’s performance accounts, RCJ have seen significant drops in cost per lead as well as improvements in lead quality and volume.
Nedanovski added, “This early success gives us, and LongView, the confidence to scale activity in additional performance channels to better support LongView’s growth.”
