Look beyond algorithms and learn from publishers’ mistakes, retailers told

Retailers risk repeating the mistakes of the media industry if they rely on algorithms and allow companies like Amazon to dominate their markets, Clean Thinking founder James Greet has told a conference in Sydney.

Rather than relying on algorithms and programmatic offerings, which allow the tech giants to dominate industries, Greet and co-founder James Skykes described how retailers need look beyond seeing customers from a transactional view and start build relationships with them.

Retailers need to differentiate experiences and get to closely know their customers said Clean Thinkging’s James Greet