‘A lot of the measurements we were using weren’t giving us the results we wanted’: Doing Data the Netflix Way

July 19, 2017 8:17

The journey to data nirvana involves a challenge between man and machine, says Netflix’s Satya Kunapuli.

Kunapuli, was speaking at the Doing Data the Netflix Way event in Sydney where he pointed out that, despite all the advancements in adtech and martech, marketers are still largely using old-fashioned ways of measuring advertising effectiveness.

Netflix’s House of Cards

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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