big data

How Spotify turns data into customer demand | Mumbrella360 video 5

iappANZ to explore the line between privacy and entertainment

Data the differentiator in mature automotive market says Google 1

‘A lot of the measurements we were using weren’t giving us the results we wanted’: Doing Data the Netflix Way

Woolies claws back reward card trust as Australians remain in love with loyalty programs

‘A proxy for personality?’: How Spotify is using music data to understand how its users behave

Mumbrella360 video: How to humanise data

Media Agencies in The Age of Automation – Will Your Role Survive? 2

Blackmores CMO: ‘Don’t get lost in big data, focus on the small data you already have’ 4

Most ‘big data’ marketing is a waste of time, and here’s why 13

John Hegarty on the ‘nonsense’ of Big Data, the ‘abberation’ that is scam and why Cannes is losing focus 9

Most marketers realise big data’s value, but only one in ten use it properly, says analyst

Seven West Media drives Big Data with key hire

Can Big Data predict the Best Picture Oscar winner? 4

Damian Eales: ‘Don’t give me new data, give me more insight into the data I have’ 2

Taking the creepy out of Big Data

The once in a generation opportunity of big data 9