Woolies claws back reward card trust as Australians remain in love with loyalty programs

Australians are more in love with their loyalty programs than ever before claims a report by The Point of Loyalty which found Woolworths has clawed back much of the lost ground after its Rewards Card about face last year.

The ‘For Love or Money 2017’ report surveyed 1,029 adult Australians and found the average is part of more than four loyalty programs while the typical Millennial consumer is a member of five schemes.

Coles Flybuys remains number one with 34% of respondents saying the program is doing a good job with Woolworths Rewards up to 13% from 9% in 2016. Qantas Frequent Flyer remained in third place since the first study in 2013.

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