Seven West Media drives Big Data with key hire

Miller

Seven West Media has partnered with global media company Acxiom and hired a data analyst to mine insights for the company as it develops a data-led approach to business.

David Miller joins from Vodafone Hutchison Australia where he led the ‘big data strategy’ and at Seven he will develop a data-led business approach and create “one to one communications” with audiences across its broadcasting, publishing and online platforms across various devices ahead of the launch of Hybrid Broadband Broadcast Television (HBBTV).

The company is also in the process of recruiting a new digital head to spearhead the HBBTV push, with several international candidates understood to have been approached by the company to fill the role.