News

Lotterywest uses UV-sensitive paint to show how quickly a lottery ticket can change people’s lives

Zoe Samios

March 21, 2017 1:57

Ultra-violet paint which reveals hidden words at different times of the day changes the message of a new outdoor campaign for WA lottery company, Lotterywest.

The execution, created by Mindshare, features customised paint and black lights installed on outdoor Adshel shelters.

A day-time version of the panel reads ‘Mate. B’day. Scratchie. Sorted’, while at nighttime, the UV paint reveals the full sentence: ‘Mate. Got 300K for my b’day. Well I got a scratchie. And Won! Sorted.’

The UV sensitive paint reveals a hidden message.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Adshel David Roddick Honor Clarke LotteryWest Mindshare outdoor advertising

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