Loud and Clear spruiks fictional business for 100 Bloody Acres

An advertising campaign promoting the fictional family business Morgan’s Organic has been released to promote Australian slasher comedy 100 Bloody Acres, which will be released next month.

The campaign was created by Melbourne agency Loud and Clear, Screen Australia, and film producer Julie Ryan. The ads star Angus Sampson and Damon Herriman in a satire of poor-quality campaigns.

The Morgan’s Organic fertiliser campaign also includes a business website, social media channels, an online community newspaper, and two hours of fake radio broadcast.