Louise Pogmore to launch PR offering at The Hallway

Communications agency The Hallway has become the latest ad agency to launch a public relations offering, hiring Louise Pogmore, the former head of PR at Naked Communications

According to the agency’s announcement: “The PR capability is embedded into The Hallway not operating as a separate brand or sister agency; allowing PR to seamlessly tap into and complement the brand, advertising, content and technology resources of the wider agency.

Hall and Pogmore

Pogmore said: “The world of PR is evolving incredibly fast. Operating in separate agency silos just isn’t optimal anymore. To maximize its impact, PR has to be in the same room as the planning, creative and digital teams of the advertising agency. I have always been passionate about breaking PR out from its silo, and now is the perfect time to be doing that. The Hallway and I have a shared vision on the future of communications and the chance to bring that vision to life was an opportunity I couldn’t refuse.”