Undertow Media wins Jetstar PR account

Melbourne-based communications agency Undertow Media has won the PR account of Jetstar following a six-way pitch with Haystac the incumbent agency.

The  agency will be responsible for promoting Jetstar’s consumer news and initiatives and community programs.

Liz McCarthy Jetstar group head of PR and Marketing said: “The team at Undertow Media really seems to understand our brand and objectives, and that’s what we were looking for. We see our newly-appointed PR partner as an extension of our team, assisting us to drive the brand forward in the next stage of its life, in what has become a very competitive market.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.