Virtual music festival Love Busk wants to redefine online concert and fundraising model

Brett Hlywa: will seek brand support in festival’s second year

An Australian music producer is hoping to pull off a world first virtual music festival on March 20 featuring international and local bands, musicians and various speakers that audiences can support with online donations just like they would with a busker.

Love Busk is being run by Brett Hlywa, founder of Sound Advice, with the live streaming event boasting acts performing online from various locations around the world on March 20 – coinciding with the UN World Day of Happiness.

Hlywa told Mumbrella he had decided against having commercial partners in the first year of the event to make sure the concept is viable, but will be looking for partners for the second Love Busk festival using knowledge gained from next month’s event.