Lumley Insurance shows a love of risk

Lumley Insurance has launched a print campaign to show its passion for risk. Created by Sydney agency The Concept, the ads will run in national newspapers such as The Australian and the trade media.

“The Concept have developed a clever and strong campaign that really has taken our marketing communications to another level through a subtle use of humour. Internal feedback has been overwhelming and there’s a significant amount of excitement surrounding the rollout of the campaign,” said Lumley Insurance marketing manager, Vanessa Mitry.

This marks another successful outcome following on from a recent campaign to promote the new Management Liability product where The Concept developed a ‘Jack-in-the-box’ character that ran across print and digital and included an innovative Direct Mail piece that targeted Lumley’s broker community.

Alison Fowler, creative director of The Concept added: “Our growing relationship with Lumley Insurance, in particular with the marketing team, has allowed us to creatively challenge the status quo within the insurance sector.”