Luxury Tassie hotel launches first major campaign via Showpony

Federal Group’s luxury Tasmanian hotel MACq 01 has unveiled its first major campaign since opening in 2017, via Showpony.

Celebrating the hotel’s connection to place, ‘Where One Tasmanian Story Leads To Another’ leans into MACq 01’s immersive guest experiences and unique offerings.

Danika Porter, head of brand and marketing at Federal Group, said storytelling plays out across the whole hotel, and this is captured in the new work.