World Vision Australia CMO to depart in the new year

December 9, 2024 10:06

World Vision Australia’s chief marketing officer, Louise Cummins, has made the “difficult decision” to leave the non-government organisation in the new year.

Cummins joined World Vision Australia nearly three years ago, tasked with boosting the profile and impact of the humanitarian organisation.

During her tenure, she led a number of award-winning campaigns including ‘1000 Girls’ and The Wiggles’ ‘Around The World’ campaign, she launched a new digital ecosystem, and she said brand awareness and trust scores grew across all segments.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.