CUB and Hard Rated get cheeky in new brand platform via Clemenger BBDO

December 9, 2024 10:01

Carlton & United Breweries’ (CUB) Hard Rated – once known as Hard Solo – has launched a cheeky new brand platform via Clemenger BBDO.

Celebrating cheeky acts — like using a run club as a dating app or making a feel meal out of cheese samples at the deli — ‘Born Cheeky’ encourages all Aussies to have a bit of fun.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Amy Pollock-Hall Ant Phillips Born Cheeky Campaign Carlton and United Breweries Cheeky Clemenger BBDO CUB Hard Rated Hard Solo

1 COMMENTS

m 9 Dec 24

they should bring out a vanilla flavour to match the campaign level of creativity. Born dull maybe

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CUB and Hard Rated get cheeky in new brand platform via Clemenger BBDO

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