Lynx encourages consumers to ‘Lift your game’ in video game inspired campaign with Xbox
Unilever brand Lynx has partnered with Xbox to launch its own range of toiletries.
A four-minute launch film has been created, telling the story of a teenage boy coming up against the ex-boyfriend of the girl he likes in a video game setting. The confidence instilled in him by the the Xbox Lynx body spray helps him overcome the bully in a Street Fighter 2 themed battle, and meet the girl at the cinema.
30, 15 and six-second versions of the film will be cut and broadcast across digital and social channels.
I love a 4 minute pre-roll.
Said no one ever.
@Chris https://www.youtube.com/watch?v=FVjqEb-7Dl4&lc=UgwtsVu9ddC17EA4Kl94AaABAg
That is fucking awful on so many levels. The script, editing, performance. Just dogshit.
I’d like to be the first to jump on the moral outrage wagon.
Here’s my thinking.
This ‘ad’ pays homage to Street Fighter 2.
Street Fighter 2 features scenarios in which males characters fight, and can beat up female characters.
Logical conclusion: Lynx encourages domestic violence.
Problem?
One could say that this Lynx campaign is on the nose.