Lynx promotes antiperspirants with Ponce Buenos Aires ad

Lynx is promoting its range of antiperspirants with a new campaign featuring a man “who doesn’t sweat” in a campaign targeted at Australia and New Zealand from Argentinian agency Ponce

The new ad, launched at the height of summer, shows a man enjoying a Japanese meal when he happens to accidentally eat some wasabi while being watched by an attractive waitress, with David Attenborough-style narration saying “the man who doesn’t sweat – every habitat is his natural habitat”.

https://www.youtube.com/watch?v=1Nz61uHc3Pw

Created by creative agency Ponce Buenos Aires, it is set to run across five capital cities and is “in line with the brand’s approach to consistently release fresh creative to promote the spirit of the brand to Australian audiences”.