M.J. Bale sews contactless payment technology into ‘Power Suit’
M.J. Bale has created a suit with a built-in contactless payment chip and antenna in the sleeve allowing wearers to pay for anything “with the effortless swagger of a celebrity, tycoon or double agent”, in partnership with Heritage Bank and Visa.
https://www.youtube.com/watch?v=ZeKGTcDn55g
Created by Whybin\TBWA and ElevenPR, the M.J. Bale Power Suit’s contactless technology is linked to an online online Heritage Bank Prepaid account, allowing the wearer to check the balance and top up their suit on-the-go.
Dave Bowman, executive creative director Whybin\TBWA Group Sydney said: “Have you ever seen Bono, Obama or Bond pay for anything with a wallet? No. There’s a reason for that. The most powerful men in the world don’t need to carry a wallet. And now, thanks to Heritage Bank and Visa nor does anyone with an M.J.Bale power suit.”
Brilliant. I love it.
love a bit of scam just before Cannes
Good dry-clean fun. I like it.