Perth’s 6PR and 96FM launch campaign targeting drivers who text while driving
Fairfax Radio Network’s Perth stations 6PR and 96FM are targeting drivers who text while driving in a road safety campaign to run over Easter.
The stations launched the initiative after an interview by 6PR Mornings presenter Gary Adshead with Maria O’Shea, the West Australian mother who lost three of her four children in a car accident caused by a driver who was texting.
As a result of the interview, the stations decided to launch their own campaign aimed at stopping people from texting whilst driving with a series of six ads talking about the unsafe behaviour set to go to air from tomorrow, continuing across the Easter break and across the ANZAC Day long weekend.
