MAFS couple enlisted to front the revived Bonds Baby Search campaign
The iconic Bonds Baby Search campaign is back after a two-year hiatus and will be fronted by a memorable couple from reality television show Married At First Sight, in a bid to appeal to a younger demographic.
The branding tactic centres on a competition to find Australia’s “brightest, messiest or not-so-cutesy” bubs, from newborns to three-years-old, with $30,000 in cash as well as daily prizes on offer.
