Magic Box Wines celebrates ‘magic hour’ with its first brand campaign
Magic Box Wines, part of the Casella Family Brands, has launched a campaign ahead of summer celebrating the ‘magic hour’ where day transitions to night and work turns to play.
The ‘Welcome to Magic Hour’ campaign, by Connecting Plots, is the first for the brand and sees the launch of the new global brand platform ‘Wonders Never Cease’.
The film was crowd sourced, with influencers, filmmakers and Getty providing content that captures the experience of the magic hour in various time zones around the world.
