‘Smartbank’ 86 400 launches its first OOH campaign
Banking challenger brand, 86 400, has launched an out of home campaign from creative agency, Bashful.
86 400 brands itself as ‘Australia’s first smartbank’, a position conveyed in the campaign’s platform ‘It’s just smart banking’.
86 400’s campaign shows the benefits of using its mobile-only service
The business launched its mobile-only service to address customer concerns that ‘finances have become too complicated’. The campaign shows different features of 86 400’s banking app and how it simplifies spending, saving, and bill payments for its users.
Really thought the neobanks we’d heard so much about would have much clearer and stronger benefits. It’s a huge opportunity and yet we end up with a launch that looks like it could have been from the big 4, saying essentially the same things they say. Insert arms up in despair emoji here.
This is what grabs millennials attention? My eyes just rolled into the back of my head.