Magical elves take centre stage in Coles’ Christmas campaign for 2024

November 14, 2024 8:50

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.

Coles has released its 2024 Christmas campaign featuring magical elves eager to make Australians’ holiday meals as delicious as possible, via Smith St (part of DDB Group Melbourne).

The supermarket giant’s latest holiday platform uses a 45-second spot that sees a young boy ask his grandfather a question about their gathering’s ham. The grandfather then explains that the elves – Coles employees – are the answer to the boy’s question.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.