Magna Global boss: Audience measurement players must ‘up their game’ on TV and video

May 1, 2015 10:24

https://www.youtube.com/watch?v=F9tyJ05gLOw&feature=youtu.be

The man charged with overseeing $37bn in global media billings for IPG Mediabrands has warned audience measurement companies around the world they must “lift their game” on the issue of measuring audience across TV and online video devices.

In a video hangout with Mumbrella, Chris Williams, global president of Magna Global, the strategic global media unit of the advertising multinational, said: “It doesn’t make sense that people are watching less content full stop. With more devices they are probably watching more.

“But I think there is a real job in a lot of countries around the world where the measurement companies need to up their game.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Anon 2 May 15

And the operators and publishers must be prepared to fund it.

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Magna Global boss: Audience measurement players must ‘up their game’ on TV and video

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