Mail Online starts posting Australian showbiz content, right rail to be live ‘in fortnight’
Martin Clarke
The Mail Online has started feeding Australian-generated stories onto the showbiz news section of the site and expects a geo-targeted ‘sidebar of shame’ to be live in a fortnight, after hiring three key editorial staff for the section this week.
Martin Clarke, global publisher and editor-in-chief, is in Sydney interviewing applicants for editorial jobs at the website, in the latest survey of online news sites by Nielsen, which knocked rival UK publisher The Guardian’s Australian offering from the top ten, and expects three more appointments to be confirmed by Friday.
The British publisher, which has the biggest English language website in the world, announced plans to launch in Australia in November in a joint venture with Nine Entertainment Co’s digital arm Mi9, pledging to hire 50 journalists and with the aim of becoming the number one digital news platform in the country.
Revenge for The Ashes whitewash – we bring you, Australia, The Daily Mail!
I go to Mail Online once a day to catch up with UK news, have always loved the app but hope they don’t include too much Aussie content – I have the Herald Sun and MX apps for that
That’s a disaster! I only read DM for the rubbish British celeb gossip. I don’t care what nobody Australians are up to, only what nobody Brits are up to!!
I noticed this yesterday, and I’m not thrilled about it either. I’m even less interested in reading about Charlotte Dawson in the daily mail than I am about reading about Charlotte Dawson… well, anywhere. Just show me the British crap. The typo-laden, repetitive, shameless British crap.
All of my expat friends and family in Australia read the DM online for its UK content. We do not want to read about Australian non-celebritiies. Everyone is already commenting on how awful it is. Please go back to the original site