Mail Online bumps The Guardian out of top 10 Australian news websites
The latest Nielsen Online Ratings have seen new challenger the Mail Online enter the top 10 Australian news websites, supplanting The Guardian ahead of its official launch in Australia next year.
November’s numbers also saw SMH.com.au prise the coveted number one spot from News.com.au, which has held the top spot consistently since May this year, with an audience of 2.94m compared with 2.88m for its rival.
At the other end of the rankings the Mail Online rose to tenth place with an audience of 1.316m, alongside The Daily Telegraph’s paywalled site and BBC website. The Guardian got 1.157m visitors over the month.
Mail Online global publisher and editor-in-chief Martin Clarke told Mumbrella has was very pleased to see it enter the top Australian news rankings.
So is it coincidence that he bottom three all have the exact same number?
Pretty scary that a publisher thinks that there is a 1-to-1 relationship between traffic growth and audience growth, and indeed believe that their internal traffic metrics could be construed as people/audience. I don’t think I’ll be shifting dollars there.
These can’t be correct.
That three sites would all come in exactly the same defies probability.
Well Dodgy … that is the most in-depth analysis of online data I have ever seen. Hats off to you.
Naturally, you’d round it off to the nearest 16.
Daily Mail audience just looks at the pictures
Mail Online is on its way to the top of the list!! 🙂
So the mailonline is counted as a news site? news of what? Random D list UK celeb in diet/weight gain/drink/drugs shocker…. You got to ask yourself what kind of people look at that content, then ask yourself whether your brand wants to be near it…chances are the same audience are watching crap reality TV, so you’ve probably blitzed them already….