Majority of Australians keen to book travel despite experiencing fear and uncertainty, finds Nine research

Travel marketers need to build trust with Australians looking to book holidays as research from Nine and Kantar has found barriers to domestic tourism are the senses of fear and uncertainty held by consumers about the likelihood for their bookings to be cancelled at the last minute.

Presented at the Nine’s State of the Nation event today, the research outlined that while there is appetite for domestic travel, with two thirds of respondents considering booking interstate travel this year, consumers are still being cautious about making plans.

The research surveyed 4,000 people across Nine’s audiences in late January and early February and gathered insights from 126 video blogs.