Mike Connaghan claims government needs better content, in new industry report

Mike Connaghan, the former WPP AUNZ chief executive who became News Corp’s commercial content lead mid last year, has claimed the government should turn to longer form content in a new report out of K7 Media, a global media consultancy.

“Government should also do better in their content creation and messaging,” Connaghan said. “Governments in any normal year are the biggest advertiser. In a COVID year they are even bigger. Longer form integrated content is a great way to get a lot of information out there. It’s really an untapped area for the government to use longer form content better.”

Connaghan