Maker Studios boss to adland: Stop making ads, start making content

The head of content at Maker Studios, the biggest producer of content on YouTube, called on the advertising industry to “stop making ads” and “start making content”.

Talking to an audience at the Cannes Lions advertising festival, Erin McPherson, chief content officer at Maker Studios, revealed a year-long deal between her company and Pepsi to create a content series for the soft drinks brand.

The series, the former head of video at Yahoo! said, will give Pepsi access to Maker’s creators across a range of genres and supplement the brand’s TV campaigns.

She then told delegates: “Stop making ads, start making content.”