Yahoo! boss Marissa Mayer: Digital is the only medium that hasn’t embraced native ads
Mayer in Cannes
Marissa Mayer, the CEO of Yahoo!, said today that digital is the only medium that hasn’t fully embraced the potential of native advertising.
In a presentation that heavily pushed Yahoo!’s products and proposition, Mayer used the digital publisher’s own research to support the argument for why brands should spend more on native ads.
The 39 year-old former Google executive, who took the helm of Yahoo! in 2012, said consumers are more than three times more likely to search for a brand if they’ve seen a native ad than a traditional format.
