Making a big noise in social: local business social marketing platform Tiger Pistol expands in the US

July 31, 2017 2:44

Local advertising has proved difficult for marketers in an online world despite the promises of services like Google My Business and Facebook Pages. Melbourne-founded advertising platform Tiger Pistol believes it has an answer for brands wanting to connect to neighbourhood consumers.

Now based out of Austin, Texas, the company’s CEO & co-founder Steve Hibberd spoke to Mumbrella about Tiger Pistol’s growth and how marketers are adapting to local selling on Facebook and other social media platforms.

Hibberd: “Facebook is mainstream media, it’s not social sitting over in the corner”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Facebook Hamish McLennan local advertising Steve Hibberd tiger pistol

2 COMMENTS

Unconvinced 2 Aug 17

‘we’ve built the world’s leading capability around local but also Facebook’s optimal products, ‘ !? Media lingo babble.

Also, you’re 12 months ahead of FB because you can target locally…? Really?

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Steve Hibberd 5 Aug 17

Hi,

Thanks for your comment. It would be great to show you what we have built over the last 6 years at some stage. We are Facebook’s partner who have focused on ‘local’ and have built workflow’s and automation to be able to support someone selling/servicing an independent local business to be able to be clear on their objective and use our platform to actually use Facebook’s optimal products on their behalf, capturing anywhere from none to a lot of assets and input via their service provider. For Brand’s, they can connect the existing Facebook pages and/or Instagram profiles via a simplified ‘white list’ capability we have via Facebook, and then they can create campaigns, determine on which local pages/profiles they want to the campaign to run, determine budget by location, use national audiences they may have, determine the copy they would like to localize and leveraging our automation to have the campaigns auto built and localized and published, or unpublished and allow the location to choose what campaigns they publish and when and wholly fund. All of this is across all ‘local’ relevant Facebook & Instagram optimal products.

The reference to being 12-24 months ahead of Facebook was reported a little out of context. We work very closely with Facebook on ‘local’ and focus our development efforts on things it doesn’t make sense for Facebook to build as well as on items that are some time away from them possibly addressing. Today, what I described is not possible on Facebook and they are a great partner and source of business for us.

I hope that helps.

Cheers,

Steve

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