Making the Mumbrella Awards matter – what you can tell us
It’s nearly time for the call for entries for the 2014 Mumbrella Awards. But before we publish this year’s categories and criteria, Mumbrella’s content director Tim Burrowes invites you to have a say…
I can still remember in excruciating detail the night we lost.
It will be nine years ago next month, at a publishing awards show.
We were shortlisted for magazine of the year. And we’d given it everything. It had been an amazing year. We’d relaunched with a sales and newsstand turnaround to show for it.
Tim, there are a lot of super-talented technologists in the agencyland doing extraordinary work with little to no recognition.
How abort replacing the data award with an excellence in technology?
Love the idea of an “Excellence in Technology” award.
No pro bono campaign of the year? I think it’s important to recognise the innovative campaigns agencies put together for their clients at no cost.
Lack of funds requires agencies to be much more creative than with a multi-million dollar budget – why not recognise it?
Switch Data for an ‘Acquisition led campaign of the year’
Tim – you should consider more individual recognition award categories ie Digital Marketer of the Year etc
Experiential agency of the year all the way – some great low-profile yet very creative work gets done across the country…would be good to give those agencies a bit of incentive to keep pushing for innovation
There are a great many digital services companies who do not do other things. This is an established field and should not have to compete in a broad sweeping ‘Specialist’ category that effectively greatly diminishes chances by lumping in so many different disciplines. 2014, it’s not all about Ads and Media!
In order to be nominated or win an award, do you have to enter?
Some mediocre agencies enter awards in niche area’s and win. They look like they are really good as a result, however they beat one other mediocre agency. There are a plethora of other agencies out there, far better, who simply do not enter awards.
Thoughts?
1. Ditch or rename the bravery award, we are not in the business of saving or protecting peoples lifes our main aim is to get people to spend more money.
2. Combine data and insights, surely they are inextricably linked.
3. Something on campaign effectivness
An overall Proxime Accessit award. This will help to ease the pain for others, the pain that you once felt nine years ago.
Only the worst elements of the American dream and rampant egoism hold with the notion of winner as the only alternative to loser, or the notion that second is not good enough.
Contrary to popular belief, there is much glory in coming second, especially in the opinion of ones peers.
I like the idea of a more level playing field for entries – the production values of some are impossible to compete with and it does make a difference to judges, even if they say it’s the content and criteria.