‘Making people famous has worked really well for us’: How to keep consumers exercising

A sense of community and making people ‘famous’ helps discourage users from abandoning their fitness programmes, the audience at Mumbrella’s Health & Wellness Marketing Summit were told today.

Co-founder of 12WBT and Voome.com.au, Amelia Phillips, was speaking on the ‘how wearables are changing the market landscape’ panel where she described some of the methods used to engage and encourage users.

“Making people famous has worked really really well for us, so we will do everything we can to call out individuals and give them a pat on the back for whatever that achievement is,” Phillips said. “So whether it’s achievement of the week or achievement of the month, it’s more achievable for everyday people.

“For us, who are trying to get really unfit people exercising and moving, we found that really valuable.”