Making Tracks wins at IAB

Tim Burrowes

July 29, 2011 10:59

DDB Sydney picked up best of show at Thursday night’s IAB Awards for its Making Tracks project for Tourism Australia.

The Making Tracks project saw visiting members of the YouTube Symphony orchestra paired with contemporary musicians for trips around Australia.

http://youtu.be/bQjuiQxjoYY

The work also won the social media marketing category .

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.