Media braces itself for political ad frenzy as Prime Minister calls double dissolution election
Millions of dollars of government ad spend will disappear from the bottom line of media companies for the next eight weeks as Canberra goes into caretaker mode, as Prime Minister Malcolm Turnbull today called a double dissolution election for July 2.
Millions of dollars of government ad spend will disappear from the bottom line of media companies for the next eight weeks as Canberra goes into caretaker mode, as Prime Minister Malcolm Turnbull today called a double dissolution election for July 2.
Instead media companies will be competing for millions in party ad spend on campaign ads, as Labor looks to topple the Coalition government at the first attempt.
PM Turnbull returns to Parliament House pic.twitter.com/0ndq5y3DC3
— andrew meares (@mearesy) May 8, 2016
