Mamamia launches US site Flo & Frank, partnering with Aegis for native content
Mamamia has launched its US website Flo & Frank in beta test mode, with the site featuring a dedicated e-commerce presence and a noticeable lack of traditional display ads.
Flo & Frank, which is led by Sarah Burden-Brown, is split into six content offerings including Time, Work, Money, Love, Family and Home.
There is an $87 teapot for sale and article with the title “WHAT IT’S LIKE TO FALL IN LOVE WITH SOMEONE WHO CAN’T SPELL”
Is this some kind of parody site, or is this actually for real?
you know what makes for a crappy internet…
“You will also notice we don’t have any display ads on Flo & Frank (yay), that’s because we think they make for a crappy Internet. Instead, we are going to chuck advertorial right in your face at every opportunity, so you won’t really know if you are reading actual independent editorial content or something which somebody has paid for. But it’ll probably be the latter. Nah, who are we kidding, it’ll almost ALWAYS be the latter.”
Poorly written rewrites of blog posts from other websites alongside artisanal pottery… how is that a business plan?
Personalizing the internet – sure you are.
Could be worse.. Look at Fairfax’s Allure Media – PopSugar, Byrdie, ShopStyle, Who What Wear and MyDomaine are just filled with advertorial. What isn’t paid for editorial is rehashed from elsewhere across each site.
At least Mamamia employs some reputable journalists.
So relieved I got out of journalism.
Such a fiesty bunch!
Incredibly close name to the popular “Flo and Frankie” brand from NZ…