Mamamia launches e-commerce platform, mamamiashopping.com.au
Women’s platform Mamamia is relaunching its local e-commerce venture, Mamamia Shopping.
The new platform, created in partnership with Australian e-commerce provider catch.com.au, will offer discounts on products including fashion, technology and groceries to Mamamia’s audience.
The new website gives Mamamia’s audience the chance to buy their favourite brands
Not the first time they have launched an ecommerce site: https://www.mamamia.com.au/mamamia-shopping-open-post/
Thanks for that, Not. We’ve amended the copy.
Good Luck with that Mia. Ecommerce is a very, very crowded and competitive market that even companies whose core competency is retail are finding difficult. What will I get from this shopping platform (a white-label version of Catch of the Day) that I can’t/don’t get from the hundreds of others out there…? Numerous other publishers globally have tried their hand at ecommerce — not sure any have actually succeeded in any sort of meaningful way.
This is catch.com.au with a Mamamia theme.
Just change the URLs
https://www.catch.com.au/brand/furla/
https://www.mamamiashopping.com.au/brand/furla/
https://www.catch.com.au/shop/beauty-products/event/luxury-beauty-bonanza-1/
https://www.mamamiashopping.com.au/shop/beauty-products/event/luxury-beauty-bonanza-1/
Why would you even pretend this is an ecommerce offering when it is a branded storefront for what catch already offer. From what I can see from my limited clicking, the pricing is exactly the same too.
What a shambles.
@Spin, it is indeed all about Spin. Now Mamamia can tell potential buyers/investors that they’re “doing” ecommerce. As a white label version of Catch Of the Day, I fail to see what their point of difference is?
It really IS just Catch; nearly all the resources are coming from catch.com.au, Catch ishosting it, it’s on Catch’s SAN certificate, and Catch even owns the domain name.
https://toolbar.netcraft.com/site_report?url=https%3A%2F%2Fwww.mamamiashopping.com.au