Man boobs and muffin tops targeted in Sumo Salad TVCs
Health fast-food chain Sumo Salad will launch its first TV marketing campaign at the end of this month, targeting unhealthy and overweight Australians.
The Sumo Salad ‘Quit’ campaign is a parody of the Australian government’s anti-smoking initiative with the TVCs encouraging consumers to quit Muffin tops (extra flesh overhanging at the waist), moobs (man boobs) and cankles (overweight or swollen ankles which blend into the calf) by opting for a healthier alternative to junk food.
great but there will be a backlash from the large person lobby
I like it.
Who did it?
Lol I think the first one was filmed at Chatswood.
Good idea but sumo salad isn’t exactly healthy…I mean they have healthy options but a lot of their food is just as bad as that burger.
Ummm … makes me want to have a Sumo Salad more than drink one of those ciders in the “birds” ad. Well done.
Actually kind of reminds me of the new Subway radio ads that tell fat people to keep of the beaches this summer in order to keep them beautiful. Harsh.
@Anonymous – are you serious about the Subway radio ad? where are they getting played and on what radio station?
I’ve heard them several times in 2dayfm. They say something along the lines of ‘if you’ve been eating burgers don’t put on your last years swimmers. Stay off the beaches and keep them beautiful.’
i work at sumo salad and that is not true that ALOT of our food is as bad as that burger. yes we have rolls and foccacia but unlike most fast food places ours is dressed with low fat dressing or tomato salsa and not fat rich mayonaise. and the majority of our salad dressing options are low fat. we grill all our meat products and our vegies with no oil and we weigh every serving so it is portion controlled.