Man pleasures himself in latest Prunelax ad via Five by Five Global

Prunelax has continued its dark humour ads with the latest spot created by Five by Five Global, titled ‘Solo’.

The spot suggests that the person in it is engaging in self-pleasure, only for it then to be revealed he is scratching his leg which is in a cast.

Five by Five Global’s ECD Craig Bailey said: “Solo will certainly get noticed and may even offend and polarise opinion, but we know, given the success already from previous spots, it will hit its mark and will achieve exactly what we aimed for: to create a memorable campaign that is truly disruptive, and drives brand awareness. This is no ordinary vapid nonsense that is generally associated with healthcare products and we’re super proud of it.”