Maple Social Club joins Noisy
Maple Social Club has partnered with Noisy as its exclusive commercial partner to enhance brand partnerships and sponsorship opportunities across Australia. This collaboration aims to scale Maple’s community-driven events while maintaining its creative independence.
The announcement:
Fast-rising social experiences brand Maple Social Club, has joined culture-first agency noisy, joining their growing roster of youth culture brands, as demand for culturally-led, community-first events continues to grow among younger audiences.
Founded by Taylor ‘Tay’ Gwyther and Connor Cameron, Maple Social Club has quickly built a reputation for producing socially-driven experiences that prioritise genuine connection over algorithm-led engagement. From morning coffee raves, line dancing and vinyl-and-wine socials, to immersive art evenings and large-scale day parties, the experiential company’s programming is designed to foster real-world interaction in curated, design-conscious environments. And, just this week Maple announced the launch of their new app, marketed as a low pressure social network for IRL connection.
noisy will act as Maple Social Club’s exclusive external commercial partner and advisor, responsible for sourcing, facilitating and delivering brand partnerships and sponsorship opportunities across Australia. The brand’s team will retain full creative control of events and strategic direction.
“The social club is all about bridging the gap between the fun, connected, lives young people want to live, and the options put in front of us,” said Co-Founder Tay Gwyther. “As we’ve grown, it’s been important to work with partners who understand that the experience always comes first. Our partnership with noisy lets us scale what we’re doing while keeping it culturally relevant and true to the community we’ve built.”
The partnership comes as Maple Social Club continues to scale its footprint, with events in Sydney regularly reaching capacity crowds of up to 800 attendees. Its audience skews young and highly engaged, with the majority aged between 18-35. It also boasts a strong female majority across both event attendance and social platforms. Expansion plans are underway nationally, with longer-term ambitions to enter the US market.
Maple Social Club has also emerged as a standout performer in social content. Campaigns have delivered more than one million impressions per event, driven largely by organic reach. Ticket registrations frequently exceed venue capacity within hours of release, and user-generated content captured by attendees continues to extend campaign lifecycles well beyond the event itself.
“Maple Social Club is a standout example of how culture and community can translate into meaningful brand engagement,” said Harry Wilson, Managing Director at noisy. “The strength of their organic reach and the way audiences actively participate in the experience makes this a highly compelling platform for partners. We can’t wait to get started!”
Through the partnership, brands will gain access to a highly curated live audience, alongside integrated content opportunities spanning co-branded campaigns, social storytelling, and on-ground activations. Deliverables include premium content packages – from announcement assets and live event coverage to post-event highlight reels – as well as opportunities for deeper integration through naming rights, sponsored content series, and direct-to-consumer pathways.
noisy will further amplify campaigns via its broader media and community ecosystem, including LINES and Whatslively, extending reach across key markets.
